Kathleen Vohs, Land O'Lakes Professor of Excellence in Marketing, Vohs’s research specialties include self-regulation (particularly in terms of predicting impulsive spending, overeating among dieters, and making a bad impression); self-processes (such as self-esteem); the effects of making choices; the psychology of money; and heterosexual sexual relations as predicted by economic principles. She has authored more than 150 scholarly publications and served as the editor of 8 books, and she has written extensively on self-regulation, intrapersonal and interpersonal processes, the objective consequences of self-esteem, free will beliefs, bulimic symptoms, and consequences of self-control failure on impulsive behavior.
Vohs has received several awards and honors. Vohs won a SAGE Young Scholar Award in the field of social and personality psychology (2008) and was named the International Society for Self and Identity Outstanding Early Career Award winner (2009). At the University of British Columbia, she received the Canada Research Chair in Marketing Science and Consumer Psychology. At the University of Minnesota, she was named a McKnight Land-Grant Professor (2007-2009) as well as a McKnight Presidential Fellow (2008-2010). The Carlson School appointed Vohs the Land O'Lakes Professor of Excellence in Marketing in 2011. In 2012, she became the Honorary Chair in Experimental Consumer Research in the Faculty of Economics and Business, Groningen University, the Netherlands. She won the Free Will Essay Prize from Templeton for a forthcoming piece in Scientific American (2013). Most recently, she was awarded the Anneliese Maier Research Award by the Humboldt Foundation (part of the German Ministry of Research and Education), which is a competition across all sciences, humanities, law, and economics.
- Applied Social Psychology
- Emotion, Mood, Affect
- Helping, Prosocial Behavior
- Interpersonal Processes
- Judgment and Decision Making
- Life Satisfaction, Well-Being
- Personality, Individual Differences
- Self and Identity
- Sexuality, Sexual Orientation
- Social Cognition
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- Baumeister, R. F., & Vohs, K. D. (2004). Sexual economics: Sex as female resource for social exchange in heterosexual interactions. Personality and Social Psychology Review, 8(4), 339-363.
- Vohs, K. D., Sengupta, J., & Dahl, D. W. (2014). The price had better be right: Women’s reactions to sexual stimuli vary with market factors. Psychological Science, 25, 278-283.
- Vohs, K. D., Park, J. & Schmeichel, B. J. (2013). Self-affirmation can enable goal disengagement. Journal of Personality and Social Psychology, 104, 14-27.
- Vohs, K. D., Wang,, Y. Gino, F., & Norton, M. I. (2013). Rituals enhance consumption. Psychological Science, 24, 1860-1867.
- Vohs, K. D., Redden, J. P., & Rahinel, R. (2013). Physical order produces healthy choices, generosity, conventionality, whereas disorder produces creativity. Psychological Science, 24, 1714-1721.
- Hofmann, W., Vohs, K. D., & Baumeister, R. F. (2012). What people desire, feel conflicted about, and try to resist in everyday life. Psychological Science, 23, 582-588.
- Baumeister, R. F., Masicampo, E. J., & Vohs, K. D. (2011). Do conscious thoughts cause behavior? Annual Review of Psychology, 62, 331-362.
- Zhou, X. Vohs, K. D., & Baumeister, R. F. (2009). The symbolic power of money: Reminders of money alter social distress and physical pain. Psychological Science, 20, 700-706.
- Vohs, K. D., & Schooler, J. W. (2008). The value of believing in free will: Encouraging a belief in determinism increases cheating. Psychological Science, 19, 49-54.
- Vohs, K. D., Baumeister, R. F., Schmeichel, B. J., Twenge, J. M., Nelson, N. M., & Tice, D. M. (2008). Making choices impairs subsequent self-control: A limited-resource account of decision making, self-regulation, and active initiative. Journal of Personality and Social Psychology, 94, 883-898.
- Vohs, K. D. & Faber, R.J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of Consumer Research, 33, 537-547.
- Baumeister, R. F., Vohs, K. D., DeWall, N., & Zhang, L. (2007). How emotion shapes behavior: Feedback, anticipation, and reflection, rather than direct causation. Personality and Social Psychology Review, 11, 167 - 203.
- Vohs, K. D., Mead, N. L., & Goode, M. R. (2006). The psychological consequences of money. Science, 314, 1154-1156.
- Heine, S. J., Proulx, T., & Vohs, K. D. (2006). Meaning maintenance model: On the coherence of social motivations. Personality and Social Psychology Review, 10, 88-110.
- Vohs, K. D., Baumeister, R.F., & Ciarocco, N. (2005). Self-regulation and self-presentation: Regulatory resource depletion impairs impression management and effortful self-presentation depletes regulatory resources. Journal of Personality and Social Psychology, 88, 632 - 657.
- Vohs, K. D., & Schmeichel, B. J. (2003). Self-regulation and the extended now: Controlling the self alters the subjective experience of time. Journal of Personality and Social Psychology, 85, 217-230.
- Schmeichel, B. J., Vohs, K. D., & Baumeister, R. F. (2003). Intellectual performance and ego depletion: Role of the self in logical reasoning and other information processing. Journal of Personality and Social Psychology, 85, 33-46.
- Baumeister, R. F., Campbell, J. D., Krueger, J. I., & Vohs, K. D. (2003). Does high self-esteem cause better performance, interpersonal success, happiness, or healthier lifestyles? Psychological Science in the Public Interest, 4, 1-44.
- Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5, 323-370.
- Vohs, K. D., & Heatherton, T. F. (2000). Self-regulatory failure: A resource-depletion approach. Psychological Science, 11, 249-254.
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